How do you forecast sales in a business plan?

A business plan is a reference document that enables a future entrepreneur to structure the means and set out the deadlines that he must respect in order to achieve his objectives. The quality of a business plan or business plan is determined by the essential elements that make it up, but above all by the accuracy of the sales forecast calculations that it sets out.

A good business plan

An excellent business plan is simple and clear for future employees, but it is above all sexy in order to seduce all future investors. It is thanks to this document that all these stakeholders will decide whether or not to move forward with the business plan holder or entrepreneur. This summary document summarizes the strategy of the future company by defining its guidelines.

Thus, to make a business plan is to define certain essential points including the sales forecast without forgetting to take into account the external partners (investors, …) and internal partners (employees, collaborators, partners, …) of the company. The construction of a business plan is largely based on sales forecast calculations.

The essential points in a business plan and sales forecasting

A business plan is not a static or fixed steering tool, and even if the entrepreneur is free to set out everything he wants in it, he must consider a few essential points. These points are: the project, the actors, the target market, the organization of the means, the deadlines, the risks, the opportunities, the financial needs and especially the sales forecast.

To forecast sales in a business plan, it is necessary to study the market by answering questions such as: do the products meet an unsatisfied need? Is the number of potential customers important? What market strategy should be adopted in the face of competition? The sales forecast calculations allow to see the profitability of the company.

Sales forecast, profitability and technical feasibility

The main objective of any business is to make a profit. Profitability and sales forecasting are linked elements in a business plan.  A business plan allows the entrepreneur to set commercial, technical and financial objectives. In this document, the entrepreneur sets out the amounts of projected turnover (or sales forecast) that his business will make during the first three or six months of its existence. Afterwards, he will study the technical feasibility and financial reliability of his business project.

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